News

10 March 2025

Upsizers account for 70% of the market – but they’re fighting an uphill battle

Our latest research reveals that upsizers account for more than 70% of current homebuyers, and that their efforts are being hampered by insufficient market stock of suitable family homes.

We have surveyed current UK homebuyers* and found that 72% of respondents are looking to upsize – buy a property that is larger than their current home.

54% of respondents say that their main motivator for upsizing is children. While 20% are looking to upsize because they’ve got more children on the way, 18% are motivated by the imminent arrival of their first child, and 16% are looking for more space because they plan to have children soon.

Another common motivator is the desire to have more outdoor space (12%).

However, the majority of upsizers are finding the process difficult, with almost 60% (59%) saying they are struggling to find a suitable property. This marks an increase of +7% compared to Q4 2024 when 52% of upsizers were struggling to find a suitable home.

The most common reason for this struggle is an insufficient amount of stock listed on the market (39%), while high house prices (30%), and a lack of available equity in their existing property (14%) are other common obstacles.

Sales & Marketing Director at Regency Living, Tim Simmons commented:

“So much attention is paid to first-time buyers that upsizers, or second steppers, are often ignored despite making up a large portion of the current homebuyer cohort. And while first-time buyers certainly face significant challenges in today’s property market, upsizers are also confronted with major obstacles, not least a lack of suitable stock

Some of our recent previous research revealed that 93% of over-50s who currently live in family homes have no intention of downsizing to a smaller home, and herein lies a real problem. If older homeowners are choosing not to downsize and instead stay in their large properties, it means the market suffers a drought of upsizer homes.

So, in order to increase the opportunity for people to take a second step up the ladder, more older homeowners need to downsize. And downsizing can bring all sorts of valuable benefits.

Downsizing enables homeowners to release a good portion of the equity currently tied up in their property, freeing up money that can be spent enjoying a great retirement or helping out younger generations of the family. Downsizing also enables older people who live alone or in a couple to live in a more manageable home. Smaller homes are also cheaper to run, which can make a huge difference to household finances when the cost of living is as high as it currently is. And finally, downsizing provides you with the opportunity to make a new home in a community of like-minded people of a similar age, providing the support and security that can be so valuable in later life.”

Survey results


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